Throwing Out the Book: The New Business Rules for the Internet. Part 2 of 2

The advertisement industry is in a bit of a tough spot. Not only are people watching commercials less, due to things like On-Demand and TIVO, but online advertisements are in my opinion useless. Banner ads, pop-ups, and things of similar nature are normally ignored or blocked by the web-surfer. They provide almost no information about [...]

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